What Are Affirmations? Affirmations are an antidote to all the negative messages we’ve been feeding ourselves for years. Working with affirmations doesn’t mean we ignore our problems. That’s Denial. We need to identify problems, but we need to empower solutions. Using Affirmations means replacing negative messages with positive ones; as these positive messages become embedded in our subconscious, they will begin to manifest themselves in our lives. We change what we say so we can change what we see.